Smart advertisers use promotional products statistics to guide their branding efforts.
Successful marketing teams tap the most recent research and data to find out what engages and motivates consumers.
To save you time, I’ve gathered the most recent and vital promotional products statistics available. Take a look to get the biggest ROI for your advertising dollars.
- Promotional products are the favorite form of advertising for U.S. consumers of all ages.
- Most households own an average of 30 promotional products.
- 53% of people use a promotional product at least once each week.
- 81% of the population keeps customized promotional products more than a year.
- 40% of consumers keep some promotional items more than 10 years.
- Promotional products are the most highly regarded form of advertising over newspapers, radio, magazines, television, the Internet and mobile ads.
- More than half of consumers wish they could receive promotional products more often.
- 89% of consumers have received a promotional product in the last six months.
- The top 10 buyers of promotional products are business services, education, financial, manufacturing, healthcare, construction, insurance, technology, nonprofits and agriculture.
- 96% of consumers want to know ahead of time if a company is offering promotional products.
- 59% say if money was tight, they’d rather receive a useful promo item than be exposed to an advertisement.
- 59% of people say quality is more important than quantity when it comes to promotional products.
- Nearly one-quarter (23%) of consumers purchased a promotional product in the last year.
- 63% of consumers pass along a promotional product they no longer want.